{
    "version": "https://jsonfeed.org/version/1",
    "title": "Emerald Ocean Media Room",
    "description": "",
    "home_page_url": "https://media.emeraldocean.ca",
    "feed_url": "https://media.emeraldocean.ca/feed.json",
    "user_comment": "",
    "icon": "https://media.emeraldocean.ca/media/website/Emerald_Ocean_Ltd_Logo_V2.png",
    "author": {
        "name": "Emerald Ocean Ltd"
    },
    "items": [
        {
            "id": "https://media.emeraldocean.ca/medium-jason-wingate-on-why-cold-calling-is-evolving-not-dying.html",
            "url": "https://media.emeraldocean.ca/medium-jason-wingate-on-why-cold-calling-is-evolving-not-dying.html",
            "title": "Medium: Jason Wingate On Why Cold Calling Is Evolving, Not Dying",
            "summary": "Jason Wingate reframes cold calling’s collapse in success rates as a channel&hellip;",
            "content_html": "<p><strong>Jason Wingate reframes cold calling’s collapse in success rates as a channel under pressure—not dead—arguing that only relevance-driven, highly prepared calls can still win.</strong></p>\n<hr>\n<blockquote>“Success rates in cold calling have been cut in half due to oversaturation of outreach, buyers relying on digital channels, and AI-powered spam detectors.” — Jason Wingate, CEO, Emerald Ocean Ltd</blockquote>\n<h3>Overview</h3>\n<p>In Yara Abboud’s feature <em>“Is Cold Calling Dead or Is It Simply Declining?”</em>, new data shows average cold calling success falling from 4.8% in 2024 to 2.3% in 2025, as most buyers ignore unknown numbers and carriers block billions of calls monthly.[web:28][web:29] Abboud contrasts these declining averages with elite reps achieving around 6.7% success, proving the channel still works when execution changes, not when volume increases.[web:26][web:29] Expert voices, including Jason Wingate, Connor Neshcov, Andrew Bahlmann, and Mike Smith, converge on a single conclusion: interruption-based, generic calling is failing, while relevance-based, context-rich outreach still creates meetings and pipeline.[web:26][web:29]</p>\n<h3>Key Insights</h3>\n<ul>\n<li><strong>Buyer Shift:</strong> Modern B2B buyers are more informed, guarded, and quick to spot generic outreach, expecting conversations that immediately reflect their specific context and challenges.[web:26][web:31]</li>\n<li><strong>Channel Pressure:</strong> Oversaturation of outreach, AI-powered spam detection, and widespread refusal to answer unknown calls have halved success rates, making access itself the primary bottleneck.[web:28][web:29][web:31]</li>\n<li><strong>New Playbook:</strong> Top performers focus on conversations over scripts, relevance over product, heavy preparation for the first 10 seconds, and quality over activity—treating cold calls as one intentional touch in a multi-channel sequence.[web:26][web:29][web:32]</li>\n<li><strong>Context Limits:</strong> Cold calling underperforms when reps enter too late in the buying journey, misalign with internal decision processes, or sell low-ticket offers where manual calling cannot be justified economically.[web:26][web:28][web:29]</li>\n<li><strong>Strategic Takeaway:</strong> Cold calling still works when teams earn the right to call—using data, timing, and clear problem-led narratives—rather than relying on brute-force dialing volume.[web:26][web:29][web:34]</li>\n</ul>\n<p><a href=\"https://medium.com/@yarawriting/is-cold-calling-dead-or-is-it-simply-declining-8f70ab5336ec\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Feature on Medium →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/83/cold_calling_isnt_dead_medium-2.webp",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Entrepreneurship &amp; Wealth"
            ],
            "date_published": "2026-02-10T15:57:00-05:00",
            "date_modified": "2026-04-01T16:02:40-04:00"
        },
        {
            "id": "https://media.emeraldocean.ca/family-handyman-jason-wingate-urges-vigilance-as-qr-code-scams-surge.html",
            "url": "https://media.emeraldocean.ca/family-handyman-jason-wingate-urges-vigilance-as-qr-code-scams-surge.html",
            "title": "Family Handyman: Jason Wingate Urges Vigilance as QR Code Scams Surge",
            "summary": "Tech expert Jason Wingate joins cybersecurity leaders to warn that everyday QR&hellip;",
            "content_html": "<p><strong>Tech expert Jason Wingate joins cybersecurity leaders to warn that everyday QR codes can be weaponized, urging people to treat them with the same caution as suspicious email links.</strong></p>\n<hr>\n<blockquote>“Always stay vigilant. If you’re unsure if the QR code is legit, or where it came from, don’t use it and instead type in the URL yourself.” — Jason Wingate, CEO, Emerald Ocean Ltd.</blockquote>\n<h3>Overview</h3>\n<p>In Family Handyman’s article “Why You Should Think Twice Before Scanning That QR Code,” writer Karuna Eberl explains how seemingly harmless QR codes are increasingly used to drive people to phishing sites and malware instead of legitimate destinations. The piece highlights that while more than half of Americans now scan QR codes daily, tens of millions have already been exposed to fake codes that exploit this habit. Through insights from cybersecurity and QR specialists, the article reframes QR codes as powerful tools that demand basic security hygiene, not blind trust.</p>\n<h3>Key Insights</h3>\n<ul>\n<li><strong>QR Threat Landscape:</strong> Fake and tampered QR codes are used in “quishing” and brushing scams to confirm real identities, harvest personal data, and potentially install malware on phones.</li>\n<li><strong>Red Flags &amp; Hygiene:</strong> Codes paired with urgent language, placed in odd locations, or stuck over existing stickers should raise suspicion, and users are urged to always verify URLs before proceeding.</li>\n<li><strong>Expert Guidance:</strong> Security pros recommend software updates, security tools, cautious handling of QR-based payments, and, as Wingate stresses, manually typing URLs when in doubt instead of scanning unknown codes.</li>\n</ul>\n<p><a href=\"https://www.familyhandyman.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Feature on Family Handyman →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/85/familyhandymanqrcodes.jpg",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Retail &amp; Policy Strategy",
                   "Entrepreneurship &amp; Wealth"
            ],
            "date_published": "2026-01-29T15:33:00-05:00",
            "date_modified": "2026-04-01T16:08:46-04:00"
        },
        {
            "id": "https://media.emeraldocean.ca/livingetc-jason-wingate-on-the-5-design-secrets-sleep-experts-spot-first.html",
            "url": "https://media.emeraldocean.ca/livingetc-jason-wingate-on-the-5-design-secrets-sleep-experts-spot-first.html",
            "title": "Livingetc: Jason Wingate on the 5 Design Secrets Sleep Experts Spot First",
            "summary": "Sleep experts, including Zlumber co-founder Jason Wingate, highlight five design details —&hellip;",
            "content_html": "<p><strong>Sleep experts, including Zlumber co-founder Jason Wingate, highlight five design details — from blackout curtains to breathable bedding — that quietly define a truly restorative bedroom.</strong></p>\n<hr>\n<blockquote>“Consider a high-quality blackout curtain or rods that ‘wrap round’ to eliminate any lighting leaks around window edges.” — Jason Wingate, Co-founder and Product Developer, Zlumber</blockquote>\n<h3>Overview</h3>\n<p>In Livingetc’s feature <em>“5 Things Sleep Experts Will Always Notice About Well-Designed Bedrooms”</em>, writer Lilith Hudson distills the common design elements professionals look for when assessing a true “sleep sanctuary.”[web:36][web:40] Drawing on insights from experts including Kenny Timper, Dr. Stacey Denise Moore, and Jason Wingate, the article shows that good bedroom design is inseparable from sleep science, emphasizing light control, clutter, color, technology, and materials.[web:36][web:39] The result is a practical blueprint for bedrooms that do more than look calm — they actively support deeper, more restorative rest.[web:36][web:42]</p>\n<h3>Key Insights</h3>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>&gt;</ul>\n</li>\n</ul>\n<p><strong>Blackout &amp; Light Control:</strong></p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>Experts call out substantial, wrap-around blackout curtains as a first tell of a well-designed sleep space, blocking light leaks and stabilizing circadian rhythms.[web:36][web:41][web:44] &gt;</ul>\n</li>\n</ul>\n<p><strong>Low Visual Noise:</strong></p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>Minimal clutter and closed storage reduce cognitive load and nighttime stress, making it easier for the brain to register the room as “off” and ready for rest.[web:36][web:37][web:39] &gt;</ul>\n</li>\n</ul>\n<p><strong>Calming, Muted Colors:</strong></p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>Soft, earthy palettes — such as deep blues and sage greens — help lower arousal and prevent visual overstimulation, unlike intense hues or neon tones.[web:36][web:43] &gt;</ul>\n</li>\n</ul>\n<p><strong>Analogue, Low-Tech Space:</strong></p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>The best bedrooms limit screens and charging points near the bed, supporting “analogue bedroom” principles that reduce late-night stimulation and improve sleep hygiene.[web:36][web:45] &gt;</ul>\n</li>\n</ul>\n<p><strong>Breathable, Natural Bedding:</strong></p>\n<ul>Natural fibers like cotton, linen, wool, or bamboo improve temperature regulation and comfort, cutting heat spikes and aligning with expert guidance on cooler rooms for better sleep.[web:36][web:42]</ul>\n<p><a href=\"https://www.livingetc.com/advice/things-sleep-experts-notice-in-bedrooms\" target=\"_blank\" rel=\"noopener noreferrer\">Read Full Feature on Livingetc →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/84/livingincbed.webp",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Product Innovation",
                   "Entrepreneurship &amp; Wealth"
            ],
            "date_published": "2026-01-29T07:06:00-05:00",
            "date_modified": "2026-04-01T16:06:45-04:00"
        },
        {
            "id": "https://media.emeraldocean.ca/cnet-shakesphere-honored-as-a-best-fitness-gift-for-design-excellence.html",
            "url": "https://media.emeraldocean.ca/cnet-shakesphere-honored-as-a-best-fitness-gift-for-design-excellence.html",
            "title": "CNET: ShakeSphere Honored as a &quot;Best Fitness Gift&quot; for Design Excellence",
            "summary": "CNET selects the ShakeSphere Tumbler as a top fitness gift for 2026,&hellip;",
            "content_html": "<p><strong>CNET selects the ShakeSphere Tumbler as a top fitness gift for 2026, citing its “best design” accolade and superior ability to deliver perfectly smooth protein shakes without mechanical aids.</strong></p><hr>\n<blockquote>\n<p>“The ShakeSphere impressed me with its ability to provide a smooth protein shake, so it’s no surprise CNET named it the protein shaker with the best design.”</p></blockquote>\n<h3 id=\"overview\">Overview</h3>\n<p>Featured in CNET’s guide to the “Best Fitness Gifts You Can Give in 2026,” the ShakeSphere is recognized as a standout present for fitness enthusiasts. The editors highlight its dual-functionality as both a high-performance mixing tool and a premium water bottle, making it a versatile addition to any gym bag.</p><h3 id=\"key-insights\">Key Insights</h3>\n<ul>\n<li><strong>Award-Winning Design:</strong> The tumbler’s unique, pill-shaped interior prevents powder from getting stuck in corners, a feature that earned it the title of “protein shaker with the best design” from CNET’s expert reviewers.</li>\n<li><strong>Functional Innovation:</strong> By eliminating the need for “weird shaker balls” or mesh grids, the device offers a seamless user experience that solves the common annoyances of clumping and difficult cleaning.</li>\n<li><strong>Gifting Appeal:</strong> Positioned as a practical yet sophisticated upgrade for “CrossFitters” and gym-goers, combining aesthetic appeal with the rugged durability needed for daily workouts.</li>\n</ul>\n<p><a href=\"https://www.cnet.com/gifts/best-fitness-gifts/\">Read Full Feature on CNET →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/54/shakespheredrinking.webp",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Product Innovation",
                   "Awards &amp; Accolades"
            ],
            "date_published": "2026-01-06T13:57:00-05:00",
            "date_modified": "2026-01-16T11:58:35-05:00"
        },
        {
            "id": "https://media.emeraldocean.ca/reviewedcom-shakesphere-tumbler-named-a-best-shaker-bottle-of-2026.html",
            "url": "https://media.emeraldocean.ca/reviewedcom-shakesphere-tumbler-named-a-best-shaker-bottle-of-2026.html",
            "title": "Reviewed.com: ShakeSphere Tumbler Named a Best Shaker Bottle of 2026",
            "summary": "The ShakeSphere Tumbler is recognized in Reviewed.com’s “Best Shaker Bottles of 2026”&hellip;",
            "content_html": "<p><strong>The ShakeSphere Tumbler is recognized in Reviewed.com’s “Best Shaker Bottles of 2026” for its innovative, blade-free mixing technology and hygienic design.</strong></p><hr>\n<blockquote>\n<p>“The patented capsule shape does the mixing by continually sending your ingredients around the capsule without getting stuck in corners.”</p></blockquote>\n<h3 id=\"overview\">Overview</h3>\n<p>Featured in Reviewed.com’s comprehensive 2026 guide, the ShakeSphere Tumbler stands out for its unique engineering that eliminates the need for wire balls or mesh grids. The review highlights the product’s ability to deliver smooth shakes through centrifugal force while solving common issues like odor retention and cleaning difficulties.</p><h3 id=\"key-insights\">Key Insights</h3>\n<ul>\n<li><strong>Patented Capsule Design:</strong> Utilizes opposing hemispheres to create a centrifugal force that blends powders and even soft fruits without accessories.</li>\n<li><strong>Superior Hygiene:</strong> The cornerless interior prevents supplement residue from getting stuck, effectively eliminating bacterial buildup and bad smells.</li>\n<li><strong>Travel-Ready Durability:</strong> Praised for its robust, leak-proof slide cap and rugged construction, making it an essential companion for fitness enthusiasts on the go.</li>\n</ul>\n<p><a href=\"https://www.reviewed.com/health/best-right-now/best-shaker-bottles\">Read Full Feature on Reviewed.com →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/58/shakespherebest.jpg",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Product Innovation",
                   "Awards &amp; Accolades"
            ],
            "date_published": "2026-01-04T09:00:00-05:00",
            "date_modified": "2026-01-16T12:10:14-05:00"
        },
        {
            "id": "https://media.emeraldocean.ca/garage-gym-power-shakesphere-tumbler-praised-for-clump-free-mixing-and-no-corner-no-ball-design.html",
            "url": "https://media.emeraldocean.ca/garage-gym-power-shakesphere-tumbler-praised-for-clump-free-mixing-and-no-corner-no-ball-design.html",
            "title": "Garage Gym Power: ShakeSphere Tumbler praised for clump‑free mixing and no‑corner, no‑ball design",
            "summary": "Garage Gym Power’s “Top 19 Best Protein Shaker Bottles” ranks the ShakeSphere&hellip;",
            "content_html": "<p><strong>Garage Gym Power’s “Top 19 Best Protein Shaker Bottles” ranks the ShakeSphere Tumbler as an award‑winning shaker that delivers smooth, clump‑free mixes without a blender ball or mesh grid, thanks to its patented capsule shape.</strong></p><hr>\n<blockquote>\n<p>“The ShakeSphere mixer is another blender cup that does not use a ball or mixing device, which I really like. The capsule shape moves fluid around vigorously enough to mix well.”</p></blockquote>\n<h3 id=\"overview\">Overview</h3>\n<p>In its round-up of the best protein shaker bottles, Garage Gym Power highlights the ShakeSphere Tumbler Protein Shaker Bottle under an “award winning design” banner, noting it has been voted Best Protein Shaker by Men’s Health and others. The review focuses on how its capsule-shaped interior creates strong centrifugal force during shaking, eliminating corners where powders usually stick.</p><h3 id=\"key-insights\">Key Insights</h3>\n<ul>\n<li>ShakeSphere is praised for mixing protein in about five seconds with “zero clumps or stuck powders,” promoting a #NoCorners lifestyle that avoids residue and makes cleaning easier. [web:136]  </li>\n<li>The reviewer calls out the lack of a mixing ball as a major plus, and likes the oversized thread on the cap that secures quickly and prevents leaks when rushed. [web:136]  </li>\n<li>Positioned alongside leading shaker brands, the feature reinforces ShakeSphere’s reputation as a premium, design‑driven shaker that simplifies prep and cleanup for serious home and garage gym users. [web:136][web:138]</li>\n</ul>\n<p><a href=\"https://garagegympower.com/best-protein-shaker-bottles/\">Read Full Feature on Garage Gym Power →</a>.</p>",
            "image": "https://media.emeraldocean.ca/media/posts/79/shakerpink.jpg",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Awards &amp; Accolades"
            ],
            "date_published": "2026-01-03T11:06:00-05:00",
            "date_modified": "2026-01-19T11:07:07-05:00"
        },
        {
            "id": "https://media.emeraldocean.ca/wanderous-affair-feeding-friend-nursing-pillow-named-essential-winter-travel-companion-for-new-moms.html",
            "url": "https://media.emeraldocean.ca/wanderous-affair-feeding-friend-nursing-pillow-named-essential-winter-travel-companion-for-new-moms.html",
            "title": "Wanderous Affair: Feeding Friend nursing pillow named essential winter travel companion for new moms",
            "summary": "Wanderous Affair’s winter travel products guide celebrates Feeding Friend’s Nursing Pillow as&hellip;",
            "content_html": "<p><strong>Wanderous Affair’s winter travel products guide celebrates Feeding Friend’s Nursing Pillow as a compact, ergonomic must-pack that keeps feeding comfortable and adventures possible, even with a newborn in tow.</strong></p><hr>\n<blockquote>\n<p>“It folds into its own compact travel pouch, slips into a carry-on or stroller basket, and comes out wedge-strong and ready to support.”</p></blockquote>\n<h3 id=\"overview\">Overview</h3>\n<p>In the “Smart Winter Travel Products for Travelling in the Winter” feature, Feeding Friend’s Nursing Pillow is highlighted as the solution that turns cold-weather trips with a baby from a stressful operation into a smooth, enjoyable experience. The article emphasizes how its portable, wedge-shaped design supports the feeding parent’s arm anywhere—on trains, in cafés, at airports—without sacrificing comfort, discretion, or mobility.</p><h3 id=\"key-insights\">Key Insights</h3>\n<ul>\n<li>Feeding Friend is praised for being purpose-built for travel: it folds into a compact pouch, packs easily into a carry-on or stroller, and quickly returns to a sturdy wedge that supports different body types and feeding positions.  </li>\n<li>The piece frames the pillow as freedom-giving for moms, shifting the focus from just baby comfort to the parent’s ability to reduce arm and shoulder strain and genuinely enjoy time outside the house.  </li>\n<li>By calling it “less a pillow and more a ticket to keeping adventures alive,” the feature positions Feeding Friend as an empowering, year-round travel essential for families who refuse to give up exploring when baby arrives.</li>\n</ul>\n<p><a href=\"https://www.wanderousaffair.com/post/winter-travel-products-2025\">Read Full Feature on Wanderous Affair →</a>.</p>",
            "image": "https://media.emeraldocean.ca/media/posts/74/feed.png",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Product Innovation"
            ],
            "date_published": "2025-12-19T13:45:00-05:00",
            "date_modified": "2026-01-19T10:24:37-05:00"
        },
        {
            "id": "https://media.emeraldocean.ca/gents-post-shakesphere-steel-shaker-dubbed-quiet-luxury-gym-essential.html",
            "url": "https://media.emeraldocean.ca/gents-post-shakesphere-steel-shaker-dubbed-quiet-luxury-gym-essential.html",
            "title": "Gent&#x27;s Post: ShakeSphere Steel Shaker Dubbed &quot;Quiet Luxury&quot; Gym Essential",
            "summary": "The ShakeSphere Tumbler Double Wall Steel Protein Shaker is recognized as a&hellip;",
            "content_html": "<p><strong>The ShakeSphere Tumbler Double Wall Steel Protein Shaker is recognized as a sophisticated, multi-functional upgrade to traditional gym gear in Gent’s Post’s latest essentials edit.</strong></p><hr>\n<blockquote>\n<p>“The hypoallergenic, polished interior means no lingering smells or sticky protein gunk, and the double-walled steel adds a little quiet luxury to every sip.”</p></blockquote>\n<h3 id=\"overview\">Overview</h3>\n<p>Gent’s Post includes the ShakeSphere Steel Tumbler in their “no-BS gym bag edit,” praising it for replacing multiple containers and offering a premium experience. The review highlights the product as a “grown” alternative to plastic shakers, capable of serving as a thermos, flask, and shaker simultaneously.</p><h3 id=\"key-insights\">Key Insights</h3>\n<ul>\n<li><strong>Triple Functionality:</strong> Engineered to perform three roles in one device, eliminating the need to carry separate bottles for different beverages.</li>\n<li><strong>Thermal Performance:</strong> Validated for keeping drinks cold for 12 hours and hot for 8, supporting all-day versatility.</li>\n<li><strong>Superior Hygiene:</strong> Commended for its polished interior which effectively prevents the residue buildup and lingering odors typical of standard shakers.</li>\n</ul>\n<p><a href=\"https://gentspost.com/gents-approved-every-essential-in-our-gym-bag/\">Read Full Feature on Gent’s Post →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/59/shakesphere_bottle.webp",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Product Innovation"
            ],
            "date_published": "2025-12-02T13:11:00-05:00",
            "date_modified": "2026-01-16T12:12:26-05:00"
        },
        {
            "id": "https://media.emeraldocean.ca/generation-iron-shakesphere-tumbler-awarded-best-shaker-bottle-for-mixing.html",
            "url": "https://media.emeraldocean.ca/generation-iron-shakesphere-tumbler-awarded-best-shaker-bottle-for-mixing.html",
            "title": "Generation Iron: ShakeSphere Tumbler Awarded &quot;Best Shaker Bottle For Mixing&quot;",
            "summary": "Generation Iron recognizes the ShakeSphere Tumbler as the market leader for mixing&hellip;",
            "content_html": "<p><strong>Generation Iron recognizes the ShakeSphere Tumbler as the market leader for mixing performance, citing its patented capsule design as a superior alternative to traditional mesh grids and wire balls.</strong></p><hr>\n<blockquote>\n<p>“The capsule design allows for all contents to continue moving around the inside without getting stuck on the corners. This ensures an effective and smooth consistency for all of your mixing needs.”</p></blockquote>\n<h3 id=\"overview\">Overview</h3>\n<p>In its 2025 rankings, Generation Iron highlights the ShakeSphere Tumbler as the definitive solution for athletes seeking lump-free supplements. The review applauds the “advanced design” that uses centrifugal force rather than mechanical aids to blend ingredients, solving the persistent industry issue of clumping.</p><h3 id=\"key-insights\">Key Insights</h3>\n<ul>\n<li><strong>Engineering Precision:</strong> The capsule-shaped geometry ensures continuous movement of contents, preventing the “dead zones” where powder typically accumulates in standard bottles.</li>\n<li><strong>Superior Hygiene:</strong> By eliminating corners and mixing accessories, the design significantly reduces the number of parts to clean and removes potential bacterial breeding grounds.</li>\n<li><strong>Material Quality:</strong> Constructed from BPA-free Tritan plastic, the tumbler is noted for its durability and freezer-safe capabilities, offering long-term value despite a premium price point.</li>\n</ul>\n<p><a href=\"https://generationiron.com/best-shaker-bottles/\">Read Full Feature on Generation Iron →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/50/shakespherepurple.jpg",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Product Innovation",
                   "Awards &amp; Accolades"
            ],
            "date_published": "2025-11-28T11:22:00-05:00",
            "date_modified": "2026-01-16T11:41:12-05:00"
        },
        {
            "id": "https://media.emeraldocean.ca/businesscom-jason-wingate-on-securing-enterprise-infrastructure.html",
            "url": "https://media.emeraldocean.ca/businesscom-jason-wingate-on-securing-enterprise-infrastructure.html",
            "title": "Business.com: Jason Wingate on Securing Enterprise Infrastructure",
            "summary": "Jason Wingate advocates for PowerShell as an essential tool for high-stakes permission&hellip;",
            "content_html": "<p><strong>Jason Wingate advocates for PowerShell as an essential tool for high-stakes permission management, arguing that manual methods are too slow and risky for modern security compliance.</strong></p><hr>\n<blockquote>\n<p>“PowerShell is essential for handling permissions at scale without [messing] things up… It gives you both speed and accuracy, plus a clear record of what changed.”</p></blockquote>\n<h3 id=\"overview\">Overview</h3>\n<p>In this Business.com feature on file system security, Jason Wingate explains why PowerShell is indispensable for managing Access Control Lists (ACLs) in large organizations. He contrasts the precision of scripted automation with the error-prone nature of manual clicks, citing real-world examples where automated safeguards prevented operational shutdowns.</p><h3 id=\"key-insights\">Key Insights</h3>\n<ul>\n<li><strong>Speed with Safety:</strong> Wingate highlights the <code>-WhatIf</code> parameter as a critical “disaster prevention” feature, allowing admins to simulate changes before they impact live systems.</li>\n<li><strong>Audit Trails:</strong> He emphasizes that unlike manual changes, scripted actions leave a clear “record of what changed,” which is vital for security audits and compliance.</li>\n<li><strong>Scale vs. Risk:</strong> The feature underscores Wingate’s view that in complex environments (like warehouse management systems), one wrong permission can halt operations, making automated precision a business necessity, not just an IT convenience.</li>\n</ul>\n<p><a href=\"https://www.business.com/articles/powershell-manage-file-system-acl/\">Read Full Feature on Business.com →</a></p>",
            "image": "https://media.emeraldocean.ca/media/posts/25/powershell.jpeg",
            "author": {
                "name": "Emerald Ocean Ltd"
            },
            "tags": [
                   "Tech &amp; Cybersecurity"
            ],
            "date_published": "2025-11-20T15:59:00-05:00",
            "date_modified": "2026-01-16T09:00:34-05:00"
        }
    ]
}
