USA TODAY: Jason Wingate Decodes True Cooling Tech

Jason Wingate exposes the "gel-infused foam" marketing myth and explains what genuinely keeps sleepers cool through the night.

 "Many mattresses claim to have 'gel-infused foams,' but for the most part - it's over-hyped at best, and a marketing gimmick at worst. It is cool to touch for the first 10 minutes... but it soon reaches the same temperature as your body, and even worse - could potentially trap heat."

Overview
In USA TODAY's definitive guide to building a cooling bed system, Jason Wingate, a founder and product developer of best-selling sleep tech brand Zlumber, was consulted as a leading authority on mattress cooling technology. Wingate broke down the science separating passive regulation, active cooling, and heat-conductive materials for readers seeking genuine relief from summer heat.

Key Insights
* Executive authority: Wingate distinguishes real cooling science (open-cell foam, coils, graphite/copper infusions) from hollow marketing claims like gel-infused foam
* Product expertise: identifies natural latex as a top-tier choice for hot sleepers due to its naturally open-celled, aerated structure

[Read Full Feature on USA TODAY →]